Utilizing current events in social media can be a powerful tool for any social media manager. One good post about a topical event can potentially reach a vast audience, resulting in viral success. Skittles recently capitalized on this strategy with their latest post about the Boston Bruins.
Skittles used the Bruins' recent loss in a playoff series against Florida as the basis for their post. While the loss was a significant blow to Bruins fans, Skittles took a humorous approach to the situation, resulting in a post that is gaining traction on Twitter. The post reads,
"My weekend wasn't great, but at least I didn't choke away a 3-1 playoff lead. Anyways, taste the rainbow."
The post is receiving a positive response from the online community and has the potential to boost Skittles' sales in the coming days. However, it's unlikely that Bruins' fans or players will find the post amusing anytime soon. Nonetheless, the Skittles social media manager's ability to tap into current events showcases the importance of staying up-to-date on news and pop culture trends to increase online engagement.
As Read on MarkerZone - Skittles Call Out Bruins For Choking Their Series Against Florida
| POLL | ||
1 MAI | 108 ANSWERS Skittles Tweet Making Fun Of The Bruins Goes Viral Do you find Skittles tweet funny or rude? | ||
| Funny | 85 | 78.7 % |
| Rude | 23 | 21.3 % |
| LIST OF POLLS | ||
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