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New partnership announced by the NHL with major brand for next season


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Elliot Ben Jacob
July 9, 2024  (2:49 PM)
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The official NHL logo.
Photo credit: ABC

The NHL has just revealed that they have now finalized a deal with major branding company New Era to produce new headwear for the NHL.

The headwear looks great and I'm excited to see it worn in the future.
"The National Hockey League (NHL) and New Era Cap, LLC, the international sports and lifestyle brand, today announced a multiyear agreement that grants New Era rights to produce and distribute globally headwear and apparel for the League and its 32 teams. The agreement begins with the 2024-25 NHL season."
While unexpected, this news is not surprising, as people have been complaining about the quality of the existing merch from company Fanatics. Fanatics merch was far from perfect, with the logos regularly being way too small and just concerns over the general quality of the merch itself.
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New Era's CEO has shared that he hopes this new partnership with NHL will push their brand on a more global scale, hopefully getting more people across the world to buy.
"This partnership brings together two global brands, working together to grow a global game," said Christopher H. Koch, Chief Executive Officer of New Era. "While we have been working with individual clubs for decades, we are excited for our new agreement with the League and look forward to creating special moments for fans and players in North America and around the world."

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