Photo credit: Sports Illustrated
REPORT: Connor McDavid Facing Possible Legal Consequences
No one is above the law, including the best hockey player in the world: Connor McDavid.
McDavid Facing Potential Legal Issues
Connor McDavid, captain of the Edmonton Oilers, is under scrutiny after possibly breaking a law on Instagram.
A source revealed that McDavid potentially failed to advertise sponsored content properly, which could lead to important consequences.
We often see celebrities using social medias to make money and one of the best ways to do so is making sponsored content.
On a few Instagram posts, McDavid promoted the brand Alo Wellness.
Sponsored Content or Accidental Promoting?
If McDavid indeed had a contractual arrangement with Alo Wellness that wasn't adequately disclosed, he could potentially face severe consequences under the Federal Trade Commission Act.
In short, it all goes back to consumer transparency. Consumers have a right to know in an era of digital promotion what is «organic» and what is promoted because someone genuinely believes in something, or if they are reviewing, sharing, and promoting because they are incentivized to do so. Moreover, it is illegal not to disclose. That's right, it is not just unethical to improperly disclose; it breaks the Federal Trade Commission Act Endorsement Guidelines. Let's be perfectly clear: improper disclosure in influencer advertising and sponsored content is a crime.
One passionate fan even went as far as suggesting that McDavid should be arrested for his failure to disclose sponsorships:
Need him arrested for undisclosed sponsorship posthaste though.
However, it's important to keep in mind the possibility that McDavid genuinely likes the Alo Wellness brand and isn't promoting it because of a sponsorship agreement. In such a scenario, his actions may be perfectly legal.
As reported on Hockey OTB - McDavid Potentially Faces Legal Trouble After Controversial Instagram Post
| POLL | ||
December 28 | 304 answers REPORT: Connor McDavid Facing Possible Legal Consequences Do you think McDavid intentionally broke the law? | ||
| Yes | 126 | 41.4 % |
| No | 178 | 58.6 % |
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